Here, the architects chose to use rough plaster with an antique finish, white limed oak floors interspersed with darker planks running parallel to those on the ceiling, and displays of old guild signs that give the ensemble a unique identity. As you enter, the visiting queen’s namesake bar, “Vicky”, with its black granite counter and antiqued mirror coverings, invites you to linger for a while in the armchairs that face the fireplace. Directly from the threshold, one encounters a design thought that permeates the entire hotel, which is all about the translation of the past into the present.
The front building of the Goldene Rose, which overlooks the town square and features a mustard-yellow half-timbered façade, welcomes both hotel guests and day visitors. The search for the essence of the building - always one of noa*’s central guiding principles in tandem with overcoming differences in level, compounded by drafting of the functional programme while simultaneously preserving the original cubatures, were just some of the many intricately tricky tasks of the project. Developing a unified spatial concept from this mosaic of uses, without blurring historical traces, was the architects’ first major challenge. The five buildings previously served a wide variety of functions while the hotel Goldene Rose has always accommodated travellers, the adjacent houses featured restaurants, warehouses, a brewery, a cinema, a ballroom, a casino, and apartments throughout the centuries. For the planning and execution of the redesign, the client turned to noa*, which has a great deal of experience with projects in heritage listed contexts and is well-versed in dealing with building fabric where nary a right angle is to be found. This gave rise to the idea of grouping all the buildings under one roof, with particular attention paid to preserving the historic structure. It was by fortunate coincidence that the four neighbouring properties to the rear were also gradually put up for sale. Goldene Rose was the first building purchased by the current owner of the hotel. The property dates back to the 15th century and is said to have hosted Queen Victoria on her journey through in 1891.
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